This is a well named bush with its adorable pink flowers and beautiful, bright purple berries in bunches. Branches cut from Beautyberries laden with berry clusters can be used in floral arrangements. Since they don't taste good to wildlife, the berries are fairly persistent and remain as winter interest if left outside. A particular trait of Beautyberry Bush is the insect repelling properties of the crushed leaves. Recent research by the U.S.D.A. has indicated the active ingredient (Callicarpinal) isolated from the crushed leaves is just as effective as DEET in preventing mosquito bites.
Plant availability by Season
Winter / Spring
This plant produces lilac colored flowers in summer with clusters of violet/purple berries in the fall. The berries persist through winter if not discovered by birds. The Profusion Beautyberry is a shrub that can grow up to 10 ft. in height. Hardy to Zone 5.
Pink blossom in summer. This variety is a little later ripening, with plump and plentiful purple fruit in autumn. Branches can be used in floral arrangements. Prefers well drained yet moist soils. Plump & Plentiful™ Purple Giant Beautyberry is hardy to Zones 5-8.