This is a well named bush with its adorable pink flowers and beautiful, bright purple berries in bunches. Branches cut from Beautyberries laden with berry clusters can be used in floral arrangements. Since they don't taste good to wildlife, the berries are fairly persistent and remain as winter interest if left outside. A particular trait of Beautyberry Bush is the insect repelling properties of the crushed leaves. Recent research by the U.S.D.A. has indicated the active ingredient (Callicarpinal) isolated from the crushed leaves is just as effective as DEET in preventing mosquito bites.
Plant availability by Season
Winter / Spring
Beautiful summer flowering lilac blooms, and eye-popping vivid lilac berries in bunches in fall. Cut branches laden with regularly-spaced berry clusters are used in floral arrangements, and since the berries don't taste good to animals or humans, are fairly persistent over winter outside as well. Magical Lilac amber colored fall leaves are a great temporary contrast to lilac berries on the lax, draping branches. Deciduous shrub form 3-6 ft. tall and wide. Prefers moist and shady woodland soils. Zone 6-10.
Pink blossom in summer. This variety is a little later ripening, with plump and plentiful purple fruit in autumn. Branches can be used in floral arrangements. Prefers well drained yet moist soils. Plump & Plentiful™ Purple Giant Beautyberry is hardy to Zones 5-8.